Women's Rugby News: 10/06/2021

Another week, another exciting round up of women's rugby! Although we are in the off season at present, there seems to be a lot happening behind the curtains at senior level; mostly promising, structural changes that are adding ever-more financial legitimacy to the sports profile. Here is the breakdown...

Mastercard Named as Founding Global Partner of Women in Rugby

World Rugby has recently reported the confirmation of an extraordinary five-year relationship with Mastercard in order to speed up the advancement of Women in Rugby. This new partnership, which will supercharge the global league's goal-oriented plan to accelerate the improvement of women in rugby 2017-25, will start immediately.

The ambitious new partnership will be set to deliver on a range of new endeavours, with Mastercard involved in:

  • The establishing of the Global Partner of World Rugby's Women in Rugby program, solely zeroing in on developing youth interest and raising the worldwide profile of the ladies' worldwide contests and schedule.

  • They will be the primary Worldwide Partner for Rugby World Cup 2021 and Rugby World Cup 2025.

  • They will be the primary Global Partner of WXV, the yearly worldwide Women's tournament set to start in 2023 .

World Rugby has also dispatched its new Women in Rugby team-powered showcasing effort. It's expected to promote more women and young ladies to play and watch the game by exhibiting that women's' rugby is the definitive group activity.

Read more on the partnership here: https://www.women.rugby/news/641233/world-rugby-welcomes-mastercard-as-founding-global-partner-of-women-in-rugby-and-unveils-new-marketing-campaign

South Africa vs France Confirmed as RWC 2021 Opener

World Rugby and RWC hosts New Zealand Rugby have recently announced the match schedule for Women's Rugby World Cup 2021, now of course playing in 2022. The schedule supports the ambition, as laid out in the previous section, of an accessible event that will set new attendance and fan-engagement records, in efforts of taking the sport to new audiences worldwide when it kicks off on 8 October 2022; just a few days before my birthday... Result!

The match schedule was built with the ambition of delivering more for fans than ever before with all matches taking place across sell out weekends of Rugby, resulting in no constant overlapping of matches and maximising the opportunities to attend the first event to be hosted in New Zealand.

The revitalised match schedule has also been optimised for broadcast audiences worldwide, meaning fans will not miss a moment from each weekend of action.

Read more on the schedule here: https://www.women.rugby/news/639578/south-africa-v-france-billed-a-rwc-2021-opener-in-revamped-2022-match-schedule

Fiji Rugby Union and Women's Rugby Union announce new multi-year deal with Nike

The Fijian Rugby Union and Women's Rugby Union have now announced a new three-year partnership with sportswear behemoth's Nike as its official jersey and training kit supplier.

The partnership, which is rumoured to last until 2024, means that Nike will replace long time kit manufacturer ISC, as the main jersey supplier for Fiji men's and women's XV's and Sevens teams. ISC have done an incredibly job over the last few years, producing some of the most iconic Pacific Islands kits in World Rugby.

Fijian Rugby Union Chief Executive John O'Connor said:

"The deal was significant for the organisation given the global reputation of Nike and the fact that it is the first time the American apparel brand has sponsored a Pacific rugby nation".

Read more on the deal here: https://www.rugbypass.com/news/fiji-rugby-union-announce-multi-year-deal-with-sportswear-giants-nike/

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